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All Partners with Magisto

“Summer Play” campaign racks up 1,208,544 movie views to date.

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By: Christine Esposito

Editor-in-Chief

Sun Products’ all laundry detergent has launched “Summer Play,”  a new campaign aimed at moms in which they can turn mobile device into a movie making machine with Magisto’s cloud-based smart technology.   The Magisto campaign, which is the first of its kind in the category, enables parents to document, preserve and share their kids’ summertime moments in videos set to custom themed music and select imagery to inspire sharing across multiple social platforms, including Facebook and Twitter.   “W...

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